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Research and Insights

The Central Pennsylvania Convention & Visitors Bureau (CPCVB) tracks key performance measures in order to gain insight into visitation in Centre Centre; better understand visitor behavior within the destination; what motivated the visitor to come and how they get their information during the planning stage; track occupancy rates and lodging preferences, capture local economic impact; and monitor tourism trends. This research drives our strategic planning, and sales and marketing decisions.

 

VISITOR PROFILE

Source: D.K. Shifflet & Associates

 

ECONOMIC IMPACT*

The hospitality industry in Centre County supports 5,049 tourism-related jobs and raised $41.5 million in state and local taxes in 2017.

Visitors to Centre County spent $794.2 million on tourism related expenses in 2017, which places Centre County in the top quarter of all Pennsylvania counties. The following chart explains how that money was spent broken down by categories. 
 

Source: 2017 Economic Impact of PA Travel and Tourism Report and Data USA's Centre County Profile

 

2017-2018 ANNUAL REPORT

For more information on visitor information, destination insights, and other tourism research, email Andy Rupert, Director of Digital Strategy and Metrics, at andyr@visitpennstate.org